{"id":544,"date":"2016-08-29T22:07:31","date_gmt":"2016-08-29T20:07:31","guid":{"rendered":"http:\/\/www.2minuti.it\/ilblog\/?p=544"},"modified":"2016-08-29T22:07:31","modified_gmt":"2016-08-29T20:07:31","slug":"snapchat-apre-al-behavioral","status":"publish","type":"post","link":"https:\/\/www.2minuti.it\/ilblog\/snapchat-apre-al-behavioral\/","title":{"rendered":"Snapchat apre al behavioral"},"content":{"rendered":"

“Snapchat prevede di introdurre il targeting comportamentale per i suoi\u00a0inserzionisti”, cos\u00ec dichiara il direttore della societ\u00e0 Clemente Xue<\/strong> in un rapporto di eMarketer.
\nXue detto che l’azienda stava lavorando verso stendere le capacit\u00e0 di targeting comportamentale nel terzo trimestre del 2016, secondo il rapporto “Snapchat pubblicit\u00e0”.<\/p>\n

In questa prima fase, Snapchat si limiter\u00e0 ad accumulare\u00a0i dati comportamentali\u00a0in base alle\u00a0attivit\u00e0 degli utenti in app.
\nCi\u00f2 significa, per esempio, che se gli utenti condividono foto da eventi di basket o visualizzeranno molti contenuti da account che parlano di questo sport, allora gli advertiser potranno acquistare pubblicit\u00e0 mirando questi utenti.
\nIn questa fase non sembra nei programmi di Snapchat accumulare anche dati che derivino dal comportamento che gli utenti hanno ad di fuori dell’app, anche se fa pensare la recente introduzione del tasto “Login con Snapchat” nell’app Bitmoji<\/strong>.<\/p>\n

Intanto, il centro per la privacy di Snapchat rassicura: “Non vogliamo controllarvi.\u00a0Vogliamo capire ci\u00f2 che \u00e8 rilevante per te\u00a0e la tua\u00a0vita, e vogliamo mostrarti le cose che ti interessano. Allo stesso tempo, non \u00e8 nostra intenzione mostrarti annunci che cos\u00ec su misura da risultare invasivi.”<\/p>\n","protected":false},"excerpt":{"rendered":"

“Snapchat prevede di introdurre il targeting comportamentale per i suoi\u00a0inserzionisti”, cos\u00ec dichiara il direttore della societ\u00e0 Clemente Xue in un<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[4],"tags":[266,39,323,214,291],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-app","tag-mobile","tag-snapchat","tag-social","tag-social-network"],"yoast_head":"\nSnapchat apre al behavioral - 2 minuti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.2minuti.it\/ilblog\/snapchat-apre-al-behavioral\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat apre al behavioral - 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